Today, over 2 billion people use Instagram monthly; around 14 billion use it daily. Instagram is one of the top social media platforms, and people find it addicting.
Whether you’re posting for fun or want to promote your business, Instagram is the perfect place to get your content noticed. But while it may seem like people gain a huge following overnight, the reality is, it takes some hard work to get there.
If you’re struggling to get more than a few followers here and there, then it’s time to change your tactic. Here are some new ones you need to try.
Define Your Target Audience
Posting whatever you feel like on your IG account isn’t a good idea. Not only will your posts become disjointed and have no consistency, but you might also alienate certain users, users who might be your target audience!
So if you think that casting a wide net to catch all the followers you can is the way to go, then think again.
It’s better to define your target audience and focus your posting efforts on these people. It might feel counterintuitive at first; at first glance, it’s a much smaller potential audience than before. However, if you capture 100% of their attention, it’s more effective than capturing only 1% of the entire IG population’s attention.
Having a target audience also means you’ll have more pinpointed content. It won’t feel all over the place.
Come up With Interesting Content
On the subject of content, you need to push out interesting content that your target audience will like. They’ll know instantly if you’re just cranking things out for the sake of it, so make sure everything you post is of high quality and relevant.
Your messages themselves should be engaging, but you can boost their effect by using visually appealing elements that align with your brand and/or niche. You can use a good mix of photos, videos, and stories.
It’s hard to cut through all the posts to get followers. So you can quickly inflate your follower count on Instagram by buying some! These are high-quality followers as well, meaning that you won’t be penalized for having bots on your list. With this initial boost, your account will grow fast and have a large following in no time.
Use the Right Hashtags
Did you know that you can tag your IG posts with hashtags? The possibilities are endless, so feel free to get creative. Hashtags are essentially keywords that Instagram users type in to see content they like. For example, “#cooking” would bring up posts of people cooking. So if you’re in that niche, this is a good hashtag to use.
Don’t overdo it though. If you use unrelated hashtags just to get more people to see your posts, they’ll avoid following you since they’ll think it’s a spam account.
There’s nothing worse than finding an interesting Instagram account, hitting “follow,” and then seeing no posts for what feels like forever. This is frustrating for users and can make them turn to other accounts instead.
To boost your Instagram follower count, you’ll need to post consistently. We don’t just mean your frequency either; you need to maintain high-quality content to keep attracting followers.
Making this effort is important for building your brand. Once people start trusting you more and see that you have valuable content, the follower numbers will come easily.
Engage With Your Followers
Don’t just post and run away; half the fun for IG users is when posters engage with them. It creates a sense of community and even friendship.
If someone comments on your post, respond to them in a timely fashion, even if it’s negative. The exception is if they’re clearly trolling; in that case, they just want attention, so ignore and report them if necessary.
Even though DMs are private, you should also take the time to respond to every single one. If users see how genuine you are to your followers, they’ll tell others to give your account a look.
You can take it a step further by liking and sharing your followers’ content. They’ll be stoked!
Run Contests and Giveaways
IG users can’t resist a good contest or giveaway. After all, who doesn’t like free stuff?
These are outstanding ways to promote not only your Instagram account but also your products and services if applicable. You can give them a taste of your offering with the prize, and entice them to come back for more. They might even tell your friends to give you a follow!
To really boost your Instagram follower count with contests and giveaways, make liking and sharing your posts a requirement. This takes advantage of your existing followers’ friend networks.
In addition, you can have the contests feature your products in a clever way. When IG users take their own pictures and videos with them, then it’s essentially free advertising.
Collaborate With Others
You can reach a wider audience if you get in front of other Instagram users’ followers. Why not collaborate, so everyone stands to benefit?
The best option is to choose people who are in your industry but aren’t direct competitors. That way, you won’t steal followers from one another. However, you can still provide valuable content to each group.
Use the Platform’s Paid Features
If you’ve got the budget for it, then try Instagram’s paid features. They can help you cut through the noise and get your posts in front of people fast.
For instance, there are sponsored posts and Stories, as well as paid ads; using these features ensures that a wider audience sees your content. And as a result, you’ll bring in new followers.
You can also use Instagram Shopping. This allows you to tag products in your posts, making it easy for users to purchase directly from your account.
Have a Top Instagram Account
Making an impact on Instagram can be tough, especially if you want a huge following. If you’re smart about it though, you’ll see those numbers skyrocket in a short period of time.
The key things are to provide relevant content, post consistently, use the right hashtags, engage with your followers, run contests and giveaways, collaborate with others, and use IG’s paid features. All of these things combined will boost your followers.